It is our opinion that increasing the public support for nature conservation is crucial for successful preservation of our natural heritage. To a large extent, current European and national legislation dictate how the natural world should be conserved. Ultimately, however, in a democratic society, these laws need both active and passive, public support. Therefore, conservationists have a continuous task of involving the public in conservation activities. This is often done by stressing the negative impacts of biodiversity loss and degradation of habitats on human society. This is important, but it is no less important to emphasise the positive aspects of nature; that is to focus on the beauty and inherent value of Europe's natural heritage. After all, to those who work in the field of nature conservation it is this positive association, this marvel or wonder, that brought us into the field of conservation.
The Crossbill Guides foundation aims to increase the public support for and understanding of nature conservation in Europe. This aim is realised by communicating to the general public, mainly via our guidebooks, the wealth of ecological treasures in Europe. In this we focus not only on interested lay people and ecotourists, but also the wider constituency of European travellers.